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 Diamond Trust Bank Partners with Jumia for Black Friday Campaign

Diamond Trust Bank partners with Jumia for Black Friday Campaign
Consumers will get additional discount by paying via their DTB digital channels

Nairobi, Kenya 28th October 2020: Diamond Trust Bank and Jumia have announced a partnership aimed at enhancing cashless payment on the e-commerce platform when purchasing during this year’s Black Friday Campaign.

Jumia consumers will enjoy savings of up to 80% on millions of products on the Jumia App during this year’s Jumia Black Friday dubbed The Biggest Sale of the Year, set to kick off from 6th – 30th November. Additional discounts of up to Ksh. 1,500 will be awarded to consumers who shop using their DTB mastercard or DTB m24/7 app at checkout.

Jumia expects 25% of Kenya’s active internet users to visit the platform during this year’s Black Friday event to secure deals ahead of the shopping season.

“Black Friday is the biggest sale of the year - and all about saving customers money. We expect the event to be very relevant for customers, as people are feeling the economic pressure of COVID-19, and looking for value. We have been working closely with thousands of partners to prepare the event this year, and are happy to welcome DTB as Title Sponsor. In addition to helping make Black Friday happen, DTB is offering great value to our customers. Those with DTB accounts will get additional discounts when transacting with their cards. Don’t forget the biggest deals will be exclusively on the Jumia App - so download it now!” said Sam Chappatte, Jumia Kenya CEO.

App-only deals will include discount vouchers, flash sales, Free Delivery from top brands and crazy give-aways (including a year’s rent and a car).

Farouk Khimji, DTB Head of Products and Marketing said consumers will access the promotional offer when checking out while paying for their essential goods.

“Our goal is to facilitate convenience and safety for the consumer, by providing the DTB digital payment services as they enjoy the Jumia deals. Customer who use the DTB m24/7 app or USSD code *382# will enjoy an extra discount of up to Ksh. 1,500 in addition to the Black Friday discounts. Interested individuals are also welcome to open a digital account with the bank, by downloading the DTB m24/7 app on the Google Playstore or iOS App store, following the steps outlined and within 5 minutes set up an account to enjoy the discount. ” he added.

Jumia Black Friday has over the years been widely seen to help digitize the economy - providing a reason for customers to log on, shop safely while social distancing & save time and money.

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